One of the weapons Marvel used in its climb to comic-book dominance was a willingness to invent new characters at a dizzying speed. There are so many Marvel universes, indeed, that some superheroes do not even exist in one another's worlds, preventing gridlock.
Roger EbertThere are two things you can't argue in film: comedy and eroticism. If something doesn't make you laugh, no one can tell you why it's funny, and it's difficult to reason someone out of an erection.
Roger Ebert