It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.

If you don't execute your ideas, they die.

If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.

Open your mind up to things that have no connection with the problem you're trying to solve: subscribe to an unusual magazine; spend a morning at an elementary school; go to work two hours early; test drive an exotic car; attend a city council meeting; ...try an Indonesian recipe.

Flexibility is a requirement for survival.

If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?

Here's my advice: Go ahead and be whacky. Get into a crazy frame of mind and ask what's funny about what you're doing.