If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?
Roger von OechMost people think of success and failure as opposites, but they both are products of the same process.
Roger von OechHere's my advice: Go ahead and be whacky. Get into a crazy frame of mind and ask what's funny about what you're doing.
Roger von Oech