If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?

If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered.

It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.

It's important for the explorer to be willing to be led astray.

If you don't execute your ideas, they die.

When everyone thinks alike, no one is doing very much thinking.

Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your knowledge.