New ideas are not born in a conforming environment.

By the time the average person finishes college, he or she will have taken over 2,600 tests, quizzes, and exams. The right answer approach becomes deeply ingrained in our thinking. This may be fine for some mathematical problems where there is in fact only one right answer. The difficulty is that most of life isn’t this way. Life is ambiguous; there are many right answers- all depending on what you’re looking for. But if you think there is only one right answer, then you’ll stop looking as soon as you find one.

Most burning issues generate far more heat than light.

If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to look for new ones. What part of your idea are you in love with? What would happen if you kissed it goodbye?

If you don't execute your ideas, they die.

Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your knowledge.

Most people think of success and failure as opposites, but they both are products of the same process.