It's very, very rare you find something really original and also because a lot of original stuff, most of the time has no chance, because it's so expensive to make something famous or put it in people's head that it's the one to see, it's like awareness has to be almost like at 80% or 90% if you make an expensive summer movie and that's very hard to do with anything an the White House naturally is in itself some sort of a trademark.
Roland EmmerichI was, it was very high. Especially with international (box office), we did something that I didn't think this movie ["2012"] would do. I was very happy.
Roland EmmerichThere's a rule in Hollywood: stay away from water and stay away from snow, and I had both.
Roland EmmerichIn the first earthquake scene [ in "2012"], there was only a limo and a plane. That was it. There was nothing else there, so everything had to be created in the computer, and that's always very difficult.
Roland Emmerich