In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.
Ronnie DunnWhen we look at cities across the country, Cincinnati, for example, where they have come under DOJ guidance with a consent decree, we see that, over time, there has been a transformation in the relationship between the police and the community, where now they have a partnership and true collaborative policing, co-policing, to make the community safer overall.
Ronnie DunnI carry my own film guys with me now. People think that's a huge expense, but with technology like it is these days, it's not. You can film videos and everything with a Canon Mark II, and shoot a movie. They're doing it for next to nothing, by comparison. I can do ten videos for a project for the price of one mainstream video in the past.
Ronnie Dunn