But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden ears go up all over the place and people say what the hell are you doing. The reason for that is that we're doing something that people are really interested in.
Roone ArledgeI don't think any industry was ever as closely scrutinized and written about and constantly in the public eye as television.
Roone ArledgeOne of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?
Roone ArledgeYou can only make so much money in life and only enjoy so many creature comforts. The important thing is to do something meaningful-to leave something behind.
Roone Arledge