One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?
Roone ArledgeI want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?
Roone ArledgeIn the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something about news and I wasn't certain about what their real aim was - nor am I now.
Roone ArledgeThe current wisdom now is that if the three networks are covering the news the same way the difference is the anchor people. I think that won't be true in the future.
Roone Arledge