In the past ABC has made half-hearted efforts or, worse, cosmetic efforts, to do something about news and I wasn't certain about what their real aim was - nor am I now.

I think we have erred on the side of being too conservative so far, to tell you the truth.

In fact, I had a series of offers which would have brought me a lot of money to make films and package TV programs. There were people who said to me, we'll put a million dollars in your bank account tomorrow, which is a hard thing to turn down.

But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden ears go up all over the place and people say what the hell are you doing. The reason for that is that we're doing something that people are really interested in.

I'm sensitive about my image of being hard to reach.

One of the towering people in this industry said, why don't you go and make a five-year contract with somebody, make yourself several million dollars and put it away, then go and do whatever you want, work for public TV if you want.

One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?