Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually ... once you reach a basic level of wealth in society, most problems are actually problems of perception.
Rory SutherlandGoogle understood that if you're just a search engine, people assume you're a very, very good search engine.
Rory SutherlandWhen you place a value on things like health, love, sex and other things, and learn to place a material value on what you've previously discounted for being merely intangible ... you realize you're much, much wealthier than you ever imagined.
Rory Sutherland