Google understood that if you're just a search engine, people assume you're a very, very good search engine.
Rory SutherlandWhen you can't smoke, if you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you're a philosopher.
Rory SutherlandThe circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.
Rory Sutherland