Creative avoidance is the type of procrastination that affects home business entrepreneurs the most. It is unconsciously filling our day with trivial, unimportant work.

A lot of "successful" people are tragedies, because what they've accomplished aren't the things they wanted. Intentionally create the question "how" instead of accidentally relenting to the question of "should." If I'm not intentionally choosing a good attitude, I'm almost always unintentionally choosing a negative one.

Creating the next level of results requires the next level of thinking.

The franchise model is great, because most people who are entrepreneurial want flexibility and time to do what they love. A lot home business entrepreneurs struggle because they have to do everything.

Fear is a big reason. Ultra achievers don't have an attitude for overcoming fear. They just do it anyway, because they're okay with being afraid. Instead of putting energy into reducing fear, they confront it with action.

The reason we don't get what we want isn't because we don't have the ability or time. We aren't willing to do the things we need to do when we don't feel like doing them. There's an impact of that entitlement on their business. The attitude is you learn to fall in love with the daily grind.

Success is more a matter of choice than of circumstance.