In TV, and in particular in commercials, you don't really need to explain very much at all - you just say he's a spy and he's a little bit theatrical and overblown and smug and he's not very good at his job.
Rowan AtkinsonBut I always feel that whatever I do, I could do better. I suppose it is perfectionism.
Rowan AtkinsonIt certainly helps, I think, with some actors to understand the process of acting. You see what extraordinary pressure they're under, there's a huge circus dedicated to a particular moment and they're got to deliver and it can help that you, even if empathetically alone, understand what they're doing.
Rowan Atkinson