Creative thinking may mean simply the realization that there's no particular virtue in doing things the way they have always been done.
Rudolf FleschA writer must know how people read, what are the main sources of reading errors, and what can be done to possibly forestall them.
Rudolf FleschI say, don't read the classics - try to discover your own classics; every life has its own.
Rudolf FleschIf you go through any newspaper or magazine and look for active, kicking verbs in the sentences, you will realize that this lack of well used verbs is the main trouble with modern English writing. Almost all nonfiction nowadays is written in a sort of pale, colorless sauce of passives and infinitives, motionless and flat as paper.
Rudolf Flesch