When I was a kid in San Diego, I would read fashion magazines and Interview magazine, and all of that really inspired me to create a persona. So by the time I moved to New York, in the early '80s, I'd learned how to create a persona, and I knew what my persona would be.
RuPaulThe public wants a great product, but they also want more layers of value. So it's lifestyle, it's takeaway, it's entertainment. It's all of those things and social media facilitates a big chunk of that, because they want to touch and feel you, they want to talk to someone about it, they want to join a community of other people who dance to the beat of a different drummer.
RuPaul