You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.
Rupert MurdochImagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 percent. That would be like turning the state of California off for almost two months.
Rupert MurdochJournalists should think of themselves as outside the Establishment, and owners can't be too worried about what they're told at their country clubs.
Rupert MurdochI'm considered homophobic and crazy about these things and old fashioned. But I think that the family - father, mother, children - is fundamental to our civilisation.
Rupert Murdoch