We're starting with our own carbon footprint. Not nothing. But much of what we're doing is already, or soon will be, little more than the standard way of doing business. We can do something that's unique, different from just any other company. We can set an example, and we can reach our audiences. Our audience's carbon footprint is 10,000 times bigger than ours... That's the carbon footprint we want to conquer.
Rupert MurdochWhile we reduce our own carbon footprint we will encourage the companies who truck our DVDs and newspapers, sell us paper, and provide an enormous range of products and services to all contribute.
Rupert MurdochThe buck stops with me, but I can tick off dozens of very good senior executives that are responsible for hundreds or thousands of people who work for me.
Rupert MurdochI can go into restaurants and a whole table will get up and clap if they recognize me, because they love Fox News. Other places - or even the same place - people will turn the other way.
Rupert MurdochBecoming carbon neutral is only the beginning. The climate problem will not be solved by one company reducing its emissions to zero, and it won't be solved by one government acting alone. The climate problem will not be solved without mass participation by the general public in countries around the globe.
Rupert MurdochWe're starting with our own carbon footprint. Not nothing. But much of what we're doing is already, or soon will be, little more than the standard way of doing business. We can do something that's unique, different from just any other company. We can set an example, and we can reach our audiences. Our audience's carbon footprint is 10,000 times bigger than ours... That's the carbon footprint we want to conquer.
Rupert Murdoch