We're starting with our own carbon footprint. Not nothing. But much of what we're doing is already, or soon will be, little more than the standard way of doing business. We can do something that's unique, different from just any other company. We can set an example, and we can reach our audiences. Our audience's carbon footprint is 10,000 times bigger than ours... That's the carbon footprint we want to conquer.

Becoming carbon neutral is only the beginning. The climate problem will not be solved by one company reducing its emissions to zero, and it won't be solved by one government acting alone. The climate problem will not be solved without mass participation by the general public in countries around the globe.

Advances in the technology of communications have proved an unambiguous threat to totalitarian regimes: Fax machines enable dissidents to bypass state-controlled print media; direct-dial telephone makes it difficult for a state to control interpersonal voice communication; and satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels.

Most newspaper companies still have their heads in the sand, but other media companies are aggressive.

Is there any other industry [than the press] in this country which seeks to presume so completely to give the customer what he does not want?

Satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels.

It's a libel to say that I use my newspapers to support my other business interests. The fact is, I haven't got any other business interests.