The reality is that we've seen the last of any serious price wars for a long time. I don't think any of the others could afford it, certainly not on a long-term basis.
Rupert MurdochThere is so much media now with the Internet and people, and so easy and so cheap to start a newspaper or start a magazine, there's just millions of voices and people want to be heard.
Rupert MurdochThe buck stops with me, but I can tick off dozens of very good senior executives that are responsible for hundreds or thousands of people who work for me.
Rupert Murdoch