I've always been more interested in the content of our newspapers, political positions day to day, the thrill of communicating with people through words that I am in the pure business aspects.

If you want to judge my thinking, look at The Sun.

Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 percent. That would be like turning the state of California off for almost two months.

Some of our businesses use more energy than others, but our strategy everywhere is the same... first, reduce our use of energy as much as possible. Then, switch to renewable sources of power where it makes economic sense... And, over time, as a last resort, offset the emissions we can't avoid.

I try to keep in touch with the details... I also look at the product daily. That doesn't mean you interfere, but it's important occasionally to show the ability to be involved. It shows you understand what's happening.

You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.

We have no intention of failing. The only question is how great a success we'll have.