We need to push ourselves to make as many reductions as possible in our own energy use first - and that takes time. But we must do this quickly - the climate will not wait for us.
Rupert MurdochJournalists should think of themselves as outside the Establishment, and owners can't be too worried about what they're told at their country clubs.
Rupert MurdochSome of our businesses use more energy than others, but our strategy everywhere is the same... first, reduce our use of energy as much as possible. Then, switch to renewable sources of power where it makes economic sense... And, over time, as a last resort, offset the emissions we can't avoid.
Rupert MurdochWe're starting with our own carbon footprint. Not nothing. But much of what we're doing is already, or soon will be, little more than the standard way of doing business. We can do something that's unique, different from just any other company. We can set an example, and we can reach our audiences. Our audience's carbon footprint is 10,000 times bigger than ours... That's the carbon footprint we want to conquer.
Rupert Murdoch