The cord-cutting generation hates cable TV 'cause they think they're corporations and they rip people off and they make you buy a bunch of channels you never watch in order to get the channels that you do watch. They've always said, "We want to be a la cart. We want to be able to cord-cut. We want to be able to watch what we want." So it's now evolving where if they only want to watch HBO they can but they have to pay for it. If they only want to watch Cinemax, they can, but have to pay for it.
Rush LimbaughRemember, the conventional wisdom is, "Yeah, you can do this like [Donald] Trump has done it during the primaries, buuuut once you get to the general, it's not about national votes. It's about states! It's about swing states. It's about battleground states. And you've gotta have targeted expenditures, great ads running against your opponent in those swing states."
Rush Limbaugh