There's no passive success on radio. Well, in radio, one of the ways in which you engage people and make them active listeners and have them glued so that they don't want to do anything else, you have to find ways to incorporate this mystery called the theater of the mind. And it's the one ingredient that radio has that television does not that if used properly, if perfected and learned and executed properly, it can have a much greater impact than TV because it can create a much more intimate, direct connection with the audience.
Rush LimbaughI've always said that liberalism is one of the most gutless choices you can make. All you have to do to be acknowledged as a good liberal is to see suffering and tell people you see it, and that will convey you have a big heart and that you care and that you're troubled.
Rush LimbaughI can't tell you the number of times in high school I was allowed to be disappointed for not making the grade; it's a part of life. So the young students who are being taught by radical leftists in this country today are going to end up growing up in a world for which they are totally unprepared and unequipped.
Rush LimbaughYou run an ad claiming that [Mitt] Romney is an absolute unfeeling, mean-spirited animal hater because in the example they gave he put his dog on the roof of the station wagon during the family vacation. Why does it work? Why did it stick?And there is an answer.When they [Democrates] ran the ads about guy's wife dying with cancer...? Remember this? This was a serious series of ads, and it was deadly effective.
Rush Limbaugh