There's no passive success on radio. Well, in radio, one of the ways in which you engage people and make them active listeners and have them glued so that they don't want to do anything else, you have to find ways to incorporate this mystery called the theater of the mind. And it's the one ingredient that radio has that television does not that if used properly, if perfected and learned and executed properly, it can have a much greater impact than TV because it can create a much more intimate, direct connection with the audience.
Rush LimbaughI have made you - along with Fox News has made you - think Obama is something that he isn't. And it's such a shame. I have so distorted who the real Obama is in your mind, that it is paralyzing our government. It is paralyzing the Speaker of the House, who really, really, really, really wants to go in there and really, really work with Obama, but he just can't. It's hard for people like Boehner to move too far in my direction because of the misperception of me, Obama says, created by Fox News and Rush Limbaugh.
Rush LimbaughYou get into an elevator and there's music playing. You hear it, but you're not into it. That is passive.
Rush Limbaugh