The artists are now big brands.

You'll see a lot of funny stuff, you'll see a lot of daddy knows best stuff, you'll see a lot of me and my wife trying to hold the family together.

You don't expect a 94-year-old white guy to pick "Dope," which was an awesome movie not even close to being considered by the Academy. And that's what it's all about, like, promoting people who might not otherwise get promoted and celebrating people who might not get celebrated.

I think it's very important. I've gone into prisons to meditate with inmates. It's something I plan to do with Tim Robbins soon.

I think that's what made rap such a stable footprint in culture, that it's so honest.

I don't use my brain about the creative thing. From a business standpoint, I instinctively do things: when I get something right, it's never because I use my brain.

I live in hip-hop. I don't find it to be offensive.