You don't need a record deal. You'll have the industry begging for you, when you build your buzz.
Russell SimmonsImagine if you have a million views on a show and they say it's a hit on some cable networks. I could put out a piece of content that has 20 million views.
Russell SimmonsYou don't expect a 94-year-old white guy to pick "Dope," which was an awesome movie not even close to being considered by the Academy. And that's what it's all about, like, promoting people who might not otherwise get promoted and celebrating people who might not get celebrated.
Russell SimmonsI read "The Yoga Sutras" every day.And also the "The Bhagavad Gita." Those two books sit by my bed.
Russell SimmonsBeing materialistic is part of the hip-hop community's nature, because jazz and blues and rock 'n' roll, when they started out in the urban communities, were about the American Dream, and the lack of opportunity in that structure. So they talked about everything - uplifting and getting what is perceived as success in America.
Russell Simmons