Ultimately, I think authenticity is always key, no matter what you do in life. It's also key to the branding side of things.
Russell WilsonMy faith is so strong that I believe that God made me 5-11 for a reason. For all the kids that have been told, no, that they can't do it, or all the kids that will be told no.
Russell WilsonWe were 6-4 and everybody doubted us. We lost to the Kansas City Chiefs and that week we had a players meeting and really talked about where we really want to go. It's not about the record. At the end of the day it comes down to are we going to keep focusing on each other and are we going to keep getting better day by day? We ignored the noise, we ignored all the talk from the outside.
Russell Wilson