... with every Asiatic country where we operate in cooperation with the existing culture, the need for intelligent understanding of that country and its ways of life will be crucial. These nations will very likely not respond to appeals with which we are familiar, and not value rewards which seem to us irresistible. The danger--and it would be fatal to world peace--is that in our ignorance of their cultural values we shall meet in head-on collision and incontinently fall back on the old pattern of imposing our own values by force.
Ruth BenedictWe must accept all the implications of our human inheritance, one of the most important of which is the small scope of biologically transmitted behavior, and the enormous role of the cultural process of the transmission of tradition.
Ruth Benedict