... with every Asiatic country where we operate in cooperation with the existing culture, the need for intelligent understanding of that country and its ways of life will be crucial. These nations will very likely not respond to appeals with which we are familiar, and not value rewards which seem to us irresistible. The danger--and it would be fatal to world peace--is that in our ignorance of their cultural values we shall meet in head-on collision and incontinently fall back on the old pattern of imposing our own values by force.
Ruth BenedictThe life-history of the individual is first and foremost an accommodation to the patterns and standards traditionally handed down in his community. From the moment of his birth the customs into which he is born shape his experience and behavior. By the time he can talk, he is the little creature of his culture, and by the time he is grown and able to take part in its activities, its habits are his habits, its beliefs his beliefs, its impossibilities his impossibilities.
Ruth BenedictWestern civilization, because of fortuitous historical circumstances, has spread itself more widely than any other local group that has so far been known.
Ruth Benedict