You know what’s better than building things up in your imagination? Building things up in real life.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

The Germans have a word for it: Sitzfleisch. Staying power. Winning by sticking your ass to the seat and not leaving until after it's over.

Where the head goes, the body follows. Perception precedes action. Right action follows the right perspective.

Dollar for dollar there is no better investment in the world than a book

Failure shows us the way - by showing us what isn't the way.

Focus on the moment, not the monsters that may or may not be up ahead.