True will is quiet humility, resilience, and flexibility; the other kind of will is weakness disguised by bluster and ambition.

Problems are rarely as bad as we think-or rather, they are precisely as bad as we think.

There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.

When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?

The Germans have a word for it: Sitzfleisch. Staying power. Winning by sticking your ass to the seat and not leaving until after it's over.