When intelligent people read, they ask themselves a simple question: What do I plan to do with this information?

Failure shows us the way - by showing us what isn't the way.

There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

Where the head goes, the body follows. Perception precedes action. Right action follows the right perspective.

What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.

It’s okay to be discouraged. It’s not okay to quit. To know you want to quit but to plant your feet and keep inching closer until you take the impenetrable fortress you’ve decided to lay siege to in your own life—that’s persistence.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.