You cannot have your news instantly and have it done well. You cannot have your news reduced to 140 characters or less without losing large parts of it. You cannot manipulate the news but not expect it to be manipulated against you. You cannot have your news for free; you can only obscure the costs. If as a culture we can learn this lesson, and if we can learn to love the hard work, we will save ourselves much trouble and collateral damage. We must remember: There is no easy way.

Where the head goes, the body follows. Perception precedes action. Right action follows the right perspective.

What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

The most powerful predictor of what spreads online is anger.

No one will argue that writing is an easy profession. Getting someone to pay you for your words isn’t easy. But there are strategies you can use to simplify the process and transform what you can produce.

We decide what we will make of each and every situation. We decide whether we’ll break or whether we’ll resist.