Dollar for dollar there is no better investment in the world than a book

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.

No one will argue that writing is an easy profession. Getting someone to pay you for your words isn’t easy. But there are strategies you can use to simplify the process and transform what you can produce.

It’s okay to be discouraged. It’s not okay to quit. To know you want to quit but to plant your feet and keep inching closer until you take the impenetrable fortress you’ve decided to lay siege to in your own life—that’s persistence.

There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

The obstacle in the path becomes the path. Never forget, within every obstacle is an opportunity to improve our condition.

What is known can't jerk us around unwittingly. Before anything can be resolved, the implicit must be made into the explicit.