Honest always sells. Always has, always will.
I think often times if a guitar riff is centered around the chorus or if it follows the chorus, then it often times turns into the actual hook.
I would rather put out two year-defining songs a year than flood the market with eight or nine songs.
There is maybe a cynicism because of my past as a writer.
I'm actually introverted and shy.
Melody is the single most important thing to any song, period. I don't care what anybody says, it trumps everything. Not because that's my opinion but because I think it's actually indisputable fact. The human brain retains melody easier than it retains words. It's that simple.