Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.

Whether through TV, film, online, app, or web, we will find ways to tell our stories with authenticity, and engage with our viewers beyond traditional means.

Through social media, we can start a global conversation. This creates an army of advocates - the power really is in the hands of the viewers.

How do you create a film that can reach millions of people and engage them in the subject? You have to take risks and try something new.

Incarceration has become a business. It is in the interest of the police and the prisons to keep locking people up.

Drugs are available to those who want them. And where are those profits going? Into organized crime, [to criminals] who spend their profits on the destruction of whole societies.

My measure of success is to walk into a restaurant and hear a table debating drug policy. Once the public start the conversation, the politicians will join - that is when we can create real change.