Even the best documentaries reach tens of thousands in their cinematic window. I believe that by launching online, we could potentially reach millions.

My measure of success is to walk into a restaurant and hear a table debating drug policy. Once the public start the conversation, the politicians will join - that is when we can create real change.

[As in the case of] alcohol prohibition, illegality has driven organized crime, sent countless people to jail, and killed many thousands. Repression does not work.

Research states that we have a two-week window to act after being inspired by an experience, before the brain is compelled to move on. I have always thought that while some documentaries I have seen have educated me, they have failed to engage and drive me to act in support of the message.

How do you create a film that can reach millions of people and engage them in the subject? You have to take risks and try something new.

If you have a drug problem, you should be sent to a doctor, not a jail cell.

Drugs are available to those who want them. And where are those profits going? Into organized crime, [to criminals] who spend their profits on the destruction of whole societies.