My measure of success is to walk into a restaurant and hear a table debating drug policy. Once the public start the conversation, the politicians will join - that is when we can create real change.

I believe the medium of film is one of the most powerful tools in the modern era to create positive social change. It has the ability to put big, complex, and controversial subjects across in an easy-to-understand and digestible form. It has the power to change someone's perspective on the world in a very short space of time - film has the power to change the world itself.

Research states that we have a two-week window to act after being inspired by an experience, before the brain is compelled to move on. I have always thought that while some documentaries I have seen have educated me, they have failed to engage and drive me to act in support of the message.

Through social media, we can start a global conversation. This creates an army of advocates - the power really is in the hands of the viewers.

Whether through TV, film, online, app, or web, we will find ways to tell our stories with authenticity, and engage with our viewers beyond traditional means.

Incarceration has become a business. It is in the interest of the police and the prisons to keep locking people up.

In 1970, there were approximately 330,000 prisoners in the US. Today there are 2.3 million behind bars - more than any country in the history of the world. In 2009 alone there were 1.6 million drug-related arrests in the U.S. 1.3 million of these were for possession of drugs alone. Over half were related to marijuana. The forty-year war on drugs has cost $2.5 trillion.