According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

Ignorance and credulous hope make the market for most proprietary remedies.

Shut your eyes to the medical columns of the newspapers, and you will save yourself many forebodings and symptoms.

With the exception of lawyers, there is no profession which, considers itself above the law so widely as the medical profession.

We are living at a time when creeds and ideologies vary and clash. But the gospel of human sympathy is universal and eternal.

Any physician who advertises a positive cure for any disease, who issues nostrum testimonials, who sells his services to a secret remedy, or who diagnoses and treats by mail patients he has never seen, is a quack.

Printer's ink, when it spells out a doctor's promise to cure, is one of the subtlest and most dangerous of poisons.