The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Samuel JohnsonThat all who are happy are equally happy is not true. A peasant and a philosopher may be equally satisfied, but not equally happy. A small drinking glass and a large one may be equally full, but the large one holds more than the small.
Samuel Johnson