Yet it is necessary to hope, though hope should always be deluded; for hope itself is happiness, and its frustrations, however frequent, are yet less dreadsul than its extinction.
Samuel JohnsonTo proportion the eagerness of contest to its importance seems too hard a task for human wisdom. The pride of wit has kept ages busy in the discussion of useless questions, and the pride of power has destroyed armies, to gain or to keep unprofitable possessions.
Samuel JohnsonThe trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Samuel Johnson