The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
Samuel JohnsonDiscord generally operates in little things; it is inflamed ... by contrariety of taste oftener than principles.
Samuel JohnsonThe duty of criticism is neither to depreciate nor dignify by partial representations, but to hold out the light of reason, whatever it may discover; and to promulgate the determinations of truth, whatever she shall dictate
Samuel JohnsonI have all my life long been lying in bed till noon; yet I tell all young men, and tell them with great sincerity, that nobody who does not rise early will ever do any good.
Samuel JohnsonI have thought of a pulley to raise me gradually; but that would give me pain, as it would counteract my natural inclination. I would have something that can dissipate the inertia and give elasticity to the muscles. We can heat the body, we can cool it; we can give it tension or relaxation; and surely it is possible to bring it into a state in which rising from bed will not be a pain.
Samuel Johnson