What I most identify with is effortless fashion, looking as if someone's not put a lot of effort into their look.

Don't solicit feedback on your product, idea or your business just for validation purposes. You want to tell the people who can help move your idea forward, but if you're just looking to your friend, co-worker, husband or wife for validation, be careful. It can stop a lot of multimillion-dollar ideas in their tracks in the beginning.

Failure is not the outcome - failure is not trying. Don't be afraid to fail.

I started thinking about joy. Everything in our society is so purposeful. Let's bring joy back to the experience.

I'd never worked in fashion or retail. I just needed an undergarment that didn't exist.

Most of us want to tell our coworkers or friends, or husbands or wives, our ideas. For what reason? We want validation. But I feel ideas are most vulnerable in their infancy. Out of love and concern, friends and family give all the reasons or objections on why [you] shouldn't do it. I didn't want to risk that.

Ideas, even million-dollar ones, are most vulnerable in their infancy; don't share them with too many people. However, don't hide your plan from people who can help you move it forward.