What I most identify with is effortless fashion, looking as if someone's not put a lot of effort into their look.
Sara BlakelyI didn't want women to walk out of the dressing rooms feeling depressed and wanting a cocktail.
Sara BlakelyI made a conscious decision not to tell anyone in my life. Now I tell people - don't tell anyone your idea until you have invested enough of yourself in it that you are not going to turn back. When a person has an idea at that conception moment it is the most vulnerable - one negative comment could knock you off course.
Sara Blakely