I didn't want women to walk out of the dressing rooms feeling depressed and wanting a cocktail.

I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.

I would say where I feel like I'm struggling the most in learning and giving myself permission to fail is in finding the balance in life. There are different aspects to women: there's the mother, there's the working woman, there's the wife, the friend, the sister, the daughter and so just figuring that all out. I continue to want to try new things and give myself permission to not be great at it.

I think failure is nothing more than life's way of nudging you that you are off course.

Don't let what you don't know scare you, because it can become your greatest asset.

My revenue was $4 million my first year in business, off of one $20 item.

I aim to be pretty - I gave up dressing to be sexy in the eighties.