Every office interprets business casual differently. Feel out your office!

I want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.

Women show off their personality and character through accessories more than with low-cut shirts and skirts with huge slits.

New York is a much younger city that drives culture. In Paris, older women drive the culture - really drive culture.

By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.

Take hints from other women in the office. We are very fortunate to be in a generation where there are a lot of older women in the office. Take a look at what they're wearing.

When a woman tells me she loves my dresses. These women have nothing to gain to tell you that they love your dresses. A lot of professional women admit dressing for work previously was such a challenge. It's these moments for me that are so rewarding.