By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.
Sarah LafleurI always want to make sure that I am wearing what I love. What makes you feel good. And you're not wearing for anyone else but yourself.
Sarah LafleurMy mother always says, "The bamboo that bends is stronger than the oak." I can be very focused and determined. But, I can also be very stubborn. Be flexible be nuanced.
Sarah LafleurI want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.
Sarah Lafleur