I want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.

Every office interprets business casual differently. Feel out your office!

Be flexible be nuanced. It's important to open yourself up to new opportunities and experiences and not be afraid to take risks.

When a woman tells me she loves my dresses. These women have nothing to gain to tell you that they love your dresses. A lot of professional women admit dressing for work previously was such a challenge. It's these moments for me that are so rewarding.

I want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.

New York is a much younger city that drives culture. In Paris, older women drive the culture - really drive culture.

By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.