I want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.

I want to design for the working women. Okay well - it sounds like 90% of us are that. But really, we are more. We are working women who like to cook, to travel; we are a girlfriend, a writer. We are so much more than just being defined by the one job we have.

By selling directly to customers, real women, the brand is able to avoid significant retail mark-ups that typically exist in high end fashion.

My mother. She's 65 now and she has immaculate style. And that's exactly what I want to be.

Women show off their personality and character through accessories more than with low-cut shirts and skirts with huge slits.

I want to design dresses for the purposeful woman. Women who have passion - whether that be work - or something outside of work.

My mother always says, "The bamboo that bends is stronger than the oak." I can be very focused and determined. But, I can also be very stubborn. Be flexible be nuanced.