If you can kill animals, the same attitude can kill human beings. The mentality is the same which exploits nature and which creates wars.

It doesn't matter where or how it is grown as long as it is packaged in plastic, put on the supermarket shelves, and bought as a commodity. In the New Story food is not commodity. Food is sacred. We need to be connected with soil, with animals that we take care of.

We need to develop a sense of sufficiency to be happy.

The scientific world, the materialistic world, the world of commerce, the world of business, the world of individualism, the world of capitalism, world of communism - all these worlds are the old story now. Where we think we exploit nature, we exploit people. Market rules, profit rules, money rules. We work for name, fame, power, money, profit. That's the old story.

We must realize that violence is not confined to physical violence. Fear is violence, caste discrimination is violence, exploitation of others, however subtle, is violence, segregation is violence, thinking ill of others and condemning others are violence. In order to reduce individual acts of physical violence, we must work to eliminate violence at all levels, mental, verbal, personal, and social, including violence to animals, plants, and all other forms of life.

There is at the moment in the world a battle going on between those who are pursuing materialistic paths-globalizers of economic growth and those hell-bent on this 'big is better' idea-on the one hand, and on the other hand those who are dedicated to spiritual renewal, more small-scale development, more human scale, more sustainability, more crafts and arts. Where human beings are not just sold to companies and money and those kinds of things. Where human beings have a sacred path.

The old story is a story of measurement. And the New Story is to bring measurement and meaning together. You cannot measure meaning.