Our first-party devices will light up digital work and life. Surface Pro 3 is a great example -- it is the world's best productivity tablet. In addition, we will build first-party hardware to stimulate more demand for the entire Windows ecosystem. That means at times we'll develop new categories like we did with Surface. It also means we will responsibly make the market for Windows Phone, which is our goal with the Nokia devices and services acquisition.
Satya NadellaBe passionate and bold. Always keep learning. You stop doing useful things if you don't learn. So the last part to me is the key, especially if you have had some initial success. It becomes even more critical that you have the learning 'bit' always switched on.
Satya NadellaIf you are going to have a risk-taking culture, you can't really look at every failure as a failure, you've got to be able to look at the failure as a learning opportunity.
Satya NadellaTechnologies will come and go, so you need to be able to both ask and answer the question: What do you do as a company, why do you exist?
Satya Nadella