From the moment the organizer enters a community he lives, dreams... only one thing and that is to build the mass power base of what he calls the army. Until he has developed that mass power base, he confronts no major issues.... Until he has those means and power instruments, his tactics are very different from power tactics. Therefore, every move revolves around one central point: how many recruits will this bring into the organization, whether by means of local organizations, churches, service groups, labor Unions, corner gangs, or as individuals.
Saul AlinskyThe fourth rule is: "Make the enemy live up to their own book of rules." You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.
Saul Alinsky