The end is what you want, the means is how you get it. Whenever we think about social change, the question of means and ends arises. The man of action views the issue of means and ends in pragmatic and strategic terms. He has no other problem; he thinks only of his actual resources and the possibilities of various choices of action. He asks of ends only whether they are achievable and worth the cost; of means, only whether they will work. ... The real arena is corrupt and bloody.
Saul AlinskyIn a fight almost anything goes. It almost reaches the point where you stop to apologize if a chance blow lands above the belt.
Saul AlinskyAs an organizer I start from where the world is, as it is, not as I would like it to be.
Saul AlinskyAn organizer working in and for an open society is in an ideological dilemma to begin with, he does not have a fixed truth - truth to him is relative and changing; everything to him is relative and changing.... To the extent that he is free from the shackles of dogma, he can respond to the realities of the widely different situations.
Saul AlinskyPick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
Saul Alinsky