If you push a negative hard enough, it will push through and become a positive.

In the beginning the organizer's first job is to create the issues or problems.

Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)

Dogma, Whatever Form It Takes, Is The Ultimate Enemy Of Human Freedom.

Organization for action will now and in the decade ahead center upon America's white middle class. That is where the power is. ... Our rebels have contemptuously rejected the values and the way of life of the middle class. They have stigmatized it as materialistic, decadent, bourgeois, degenerate, imperialistic, war-mongering, brutalized and corrupt. They are right; but we must begin from where we are if we are to build power for change, and the power and the people are in the middle class majority.

The price of a successful attack is a constructive alternative.

America's corporations are a spiritual slum, and their arrogance is the major threat to our future as a free society.