The fourth rule is: "Make the enemy live up to their own book of rules." You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.

The fourth rule is: "Make the enemy live up to their own book of rules." You can kill them with this, for they can no more obey their own rules than the Christian church can live up to Christianity.

Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)

In this world laws are written for the lofty aim of "the common good" and then acted out in life on the basis of the common greed.

The organizer must become schizoid, politically, in order to slip into becoming a true believer. Before men can act an issue must be polarized. Men will act when they are convinced their cause is 100 percent on the side of the angels and that the opposition are 100 percent on the side of the devil. He knows there can be no action until issues are polarized to this degree.

The despair is there; now it's up to us to go in and rub raw the sores of discontent, galvanize them for radical social change.

The second rule is: Never go outside the experience of your people. When an action is outside the experience of the people, the result is confusion, fear, and retreat.