Action comes from keeping the heat on. No politician can sit on a hot issue if you make it hot enough.
Saul AlinskyOrganization for action will now and in the decade ahead center upon America's white middle class. That is where the power is. ... Our rebels have contemptuously rejected the values and the way of life of the middle class. They have stigmatized it as materialistic, decadent, bourgeois, degenerate, imperialistic, war-mongering, brutalized and corrupt. They are right; but we must begin from where we are if we are to build power for change, and the power and the people are in the middle class majority.
Saul AlinskyPick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
Saul Alinsky