The thirteenth rule of radical tactics: Pick the target, freeze it, personalize it, and polarize it.
Saul AlinskyI prize my own independence too much. And philosophically, I could never accept any rigid dogma or ideology, whether it's Christianity or MarxismโฆThe greatest crimes in history have been perpetrated by such religious and political and racial fanatics, from the persecutions of the Inquisition on down to Communist purges and Nazi genocide.
Saul AlinskyThe organizers first job is to create the issues or problems, and organizations must be based on many issues. The organizer must first rub raw the resentments of the people of the community; fan the latent hostilities of many of the people to the point of overt expression. He must search out controversy and issues, rather than avoid them, for unless there is controversy people are not concerned enough to act. . . . An organizer must stir up dissatisfaction and discontent.
Saul Alinsky